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Formula 3 Around the World
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Formula 3: Fan Development
What Drives “You” to be a Racing Fan?

 

There are many distinctive groups of fans from the “casual observer” to the “fanatical” whose passion for motorsport must be understood and embraced by all marketers who want to maximize their sponsorships and differentiate their brands from other companies competing in the same marketplace.

 

A successful sponsorship is determined by two simplefactors; how the campaign stacks up against a sponsor’s objectives and how positive the experience is for You, the Fan.

 

After all, we are race fans and consumers too, and to “think like a fan” when developing promotions, media events, and sponsorship strategies helps us understand both sides of buying and selling product.

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