SponsorMap™

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SponsorMap™

Summary: SponsorMap™ to provide consumer-centric, fan-based surveys to calculate the true ‘root’ buying power of a sponsor’s target market. This personalized measurement methodology will be available to all Canadian Formula 3 race teams, drivers, series sponsors and partners. Opinion polls to be conducted trackside, online and during hospitality events.

AVAILABLE FOR IMMEDIATE RELEASE:

Sydney, New South Wales, Australia / February 26, 2010 – SponsorMap™ will prepare and conduct pre, mid, and post Return-on-Investment, (ROI) measurements of the Canadian Formula 3 Championship's series sponsors, technical partners, suppliers, and manufacturer’s works involvement.

SponsorMap™ focuses on measuring outcomes rather than inputs to help sponsors better understand the consumer's emotional connection behind a sponsorship campaign. This approach executed alongside particular activation programs during the race weekends will assist Canadian Formula 3 sponsors, partners and suppliers in engaging their target audiences more effectively.

About SponsorMap™

Based in Sydney, New South Wales, Australia – SponsorMap™ is a consumer-based research tool developed to measure the complex elements of a sponsorship, brand, or property to a consumer's relationship. SponsorMap™ isolates the impact of a sponsorship campaign by the quantitative sum of five essential ingredients in any sports or entertainment sponsorship. (www.sponsormap.com)

About Canadian Formula 3 Championship, Inc.

Based in Montréal, Québec, Canada – Canadian Formula 3 Championship, Inc. (CF3) is the premier open-wheel/cockpit, single-seat racing formula in the Canadian Motorsports Arena. The series is designed to provide the best possible platform for new up-and-coming prospects to enhance the global talent pool with the next generation of ‘groomed’ Canadian motor racing stars. (www.formula3.ca)